Driving Skills for Life (DSFL) explores Safe Driving Techniques in Nigeria

Coscharis Motors and Ford in Nigeria recently hosted the Guild of Nigerian Motoring Journalists to its global Ford Driving Skills for Life (DSFL) programme at the Lekki complex of Coscharis motors. Speaking at the event, the General Manager Marketing at Cosharis, Mr. Abiona Babarinde explained the importance of Road Safety in Nigeria while stating that it’s the responsibility of each and every Nigerian citizen to consider not only their life but the lives of fellow drivers and pedestrians when on the road.

Abiona Babarinde, GM Marketing, Coscharis Motors
Abiona Babarinde, GM Marketing, Coscharis Motors

Derek Kirby of DSFL conducted the day’s activities which included a live demonstration of safety attributes of the Ford brand and other safe driving skills including safe braking distance. Ford and Coscharis have both enjoyed great support from the Guild of Motoring journalists in Nigeria.

Ford Ranger which is currently being assembled in Nigeria has continued its dominance as the best-selling Ford nameplate in Nigeria. Coscharis is currently running a ‘Truck Month’ campaign offering a free Ford Protect maintenance plan (4 year / 120 000KM). There are currently three Quick Lanes operating in Nigeria, providing quick vehicle maintenance and light repairs. These are open to both Ford and non-Ford vehicle owners.

By Tosan Aduayi; member, Guild of Motoring Correspondents of Nigeria

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