iROKO Partners CEO discusses failure, success and business opportunities in Africa

London – Jason Njoku, CEO of iROKO Partners, the world’s largest online distributor of African content, was invited to speak at TEDx Euston in December 2012. In his talk, the self-confessed “Certified Failure” broached the often taboo subject of ’embracing failure’.


Jason Njoku

He documents his path to success and the many failures he had to overcome in order to get to where he is today: head of an international company with a staff of 100+ in offices in Lagos, London, New York and Johannesburg. “I wasn’t restricted to being just a poor kid from South East London”

The lively discussion left the audience engrossed – it included laughs, some poignant moments, but most of all, an inspiring story from his early days in growing up on a council estate in London to where he is now – CEO of one of the most exciting and innovative tech companies in Africa. His passion for setting up a business in Africa is compelling and he implores young people to do the same as him – take their dreams, ideas and passions and run with them – all the way to Africa, to realise the many opportunities there.


Tosan Aduayi (Trendy Africa) with Jason Njoku (iRoko partners)

“People don’t fear failure, they fear shame” You will not fail to be inspired by Njoku’s candid and passionate talk.

About TEDx

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event.


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