Ultra-Luxury redefined in Dubai by Rolls Royce

Decades of dedicated craftsmanship, detailed selection of the finest Hyde, perfect engineering are some of the reasons why Rolls-Royce Motor Cars reaffirmed its mantle as the undisputed pinnacle of Bespoke automotive luxury with the unveiling of Phantom Coupé Tiger, Ghost Golf and Wraith ‘Inspired by Music’ at the Dubai International Motor Show, on a day that also saw the Rolls-Royce Dawn make its first ever public appearance in the region.

A selection of motor cars with inspirations ranging from the ferocity of the jungles of India to the serenity of North America’s woodland greens; from the anticipatory romance and energetic excitement of a breaking dawn to the myth and legend of the contemporary music scene during the birth of Rock ‘n Roll; fittingly made their bow in evocatively-named colours such as Brooklands Green, Desert Dune, Burnt Orange, Lyrical Copper and Midnight Sapphire.

This quartet of motoring masterpieces, featuring two one-of-one highly Bespoke commissions, a limited-time only ‘Inspired By’ edition and a brand new model that has been described as ‘the sexiest Rolls-Royce ever made’, enthralled visitors not only with their ethereal splendour but with their innovative engineering that includes the Silent Ballet of the quietest drophead roof retraction ever and the most exhaustively designed sound system in automotive history, Rolls-Royce Bespoke Audio.


Rolls-Royce Dawn

One of the most anticipated moments at the Dubai International Motor Show was the first public reveal in the Middle East region of the new Rolls-Royce Dawn. Dawn promises a striking, seductive encounter like no other Rolls-Royce to date, and begins a new age of open-top, super luxury motoring. This beautiful new motor car offers the most uncompromised open-top motoring experience in the world, and is the most social of super-luxury drophead motor cars.

Compromise is not a word recognized in the Rolls-Royce lexicon. Indeed the company continues to live by the clarion cry of co-founder Sir Henry Royce to “Strive for perfection in everything you do. Take the best that exists and make it better. When it does not exist, design it. Accept nothing nearly right or good enough.”


Phantom Coupé Tiger

The Rolls-Royce Phantom Coupé on display features an eye-catching two-tone Burnt Orange and Arizona Sun exterior, reminiscent of the auburn-toned fur of this magnificent creature, highlighted with a Tiger motif twin coachline. Sleek and poised with a commanding, powerful presence, the Tiger Phantom Coupé features a striking interior of Tan and Seashell leather with hand-stitched embroidered Tiger motif headrests, Moccasin Lambswool floor mats, Maccasser Ebony Veneers and Bespoke Tiger Phantom Coupé treadplates, reinforcing its one of one exclusivity.

Conceptualized by AGMC, the sole dealers of Rolls-Royce Motor Cars in Dubai, Sharjah and the Northern Emirates of the UAE, and taking more than two years to be realised by a team craftspeople at the Home of Rolls-Royce in Goodwood, England, the Bespoke Ghost Golf edition takes its inspiration from the fairways to appeal to discerning sportsmen, incorporating design cues and materials that evoke the history of this gentleman’s sport.


Wraith ‘Inspired by Music’

Making its regional debut at the show, the Rolls-Royce Wraith ‘Inspired by Music’ completes the trilogy of striking and distinctive Wraith ‘Inspired by’ Bespoke collections launched by the brand in 2015. Wraith ‘Inspired by Music’ celebrates the brand’s long-standing love affair with the music scene, with some of the world’s most celebrated artists choosing the marque as the ultimate affirmation of their success. Its effortlessly cool appearance complements the superior Bespoke Audio system; the contemporary use of copper creates an atmospheric setting for the most encompassing music system on the market.

On opening the car’s coach-doors attention is drawn to re-imagined speaker grilles, here presented in copper theme, and engraved with the words ‘Bespoke Audio’.  The door panniers and floor mats have been crafted from finely-woven leather to add an additional depth of tactility to the car’s interior cabin. Copper-coloured door inserts, which start at the front of the cabin before tapering at the rear, have been included in the design to emphasise Wraith’s characteristic internal curves. Speaking of details, the chaplets on the clock have been designed and meticulously crafted with a combination of warming copper and silver, whilst the radial lines of the outer bezel playfully emulate the look and feel of vinyl records.

Commenting on Rolls-Royce’s participation at the show, Brett Soso, Regional Director of Rolls-Royce Motor Cars, Middle East, Africa, Central Asia & South America said: “It is with great pleasure that we display four of our models at this year’s Dubai International Motor Show. From Dawn, the perfect blend of timeless yet contemporary luxury, to Wraith ‘Inspired by Music’, that appeals to a more urban customer, to the Rolls-Royce Phantom Coupé Tiger and Ghost Golf editions that both showcase the scale of personalization available through our Bespoke programme, our presence at this year’s show demonstrates the sheer diversity of our portfolio perfectly.”

These wonder on wheels will be on display at the Dubai International Motor Show, Dubai World Trade Centre until Saturday 14th November.

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